1. 1. – Pierre Valette ↑

1. 1. – Kapferer ↑

1. 1. – Kapferer ↑

1. 1. – Earning ↑

1. 1. – Kamakura and Russell ↑

1. 1. – Perceived value ↑

1. 1. – Brand dominance Ratio ↑

1. 1. – Un ecpected value ↑

1. 1. -Zeithaml ↑

1. 1. – Perceived utility ↑

1. 1. – Overal preference ↑

1. 1. – Self-Symbolization ↑

1. 1. – Self-expression ↑

1. 1. -Yi Lin ↑

1. 1. – Christian Homburg ↑

1. 1. -Van Osselae ↑

1. 1. – Donken ↑

1. 1. – Knox& Walker ↑

1. 1. -Homburg ↑

1. 1. -Ahmet Usakli ↑

1. 1. – Marketer Communications ↑

1. 1. ـ Tiger woods ↑

1. 1. – Consumers’ Social Observations ↑

1. 1. – Disel ↑

1. 1. – Cultural Gatekeepers ↑

1. 1. – Temporal ↑

1. 1. -Eriksson ↑

1. 1. – Tanmay Chattopadhyay ↑

1. 1. – Rajagopal ↑

1. 1. – Pierre Valette ↑

1. 1. -Ordoghan ↑

1. 1. -Aida Mimouni ↑

1. 1. -Aaker ↑

1. 1. -Ahmet Usakli ↑

1. 1. -Alex ↑

1. 1. – Brand Building ↑

1. 1. -.Keller,Kevin Lane ↑

1. 1. – Urde ↑

1. 1. -Aaker and Joachimsthaler ↑

1. 1. – Davis ↑

1. 1. – Buitoni ↑

1. 1. – Kit kat ↑

1. 1. -Corporate Branding ↑

1. 1. -De Chernatony ↑

1. 1. -Hatch and Schultz ↑

1. 1. -King ↑

1. 1. -Balmer and Gray ↑

1. 1. – Corporate-Level Marketing ↑

1. 1. – Knox and Bicherton ↑

1. 1. -Brand Context ↑

1. 1. -Brand Constuction ↑

1. 1. -Brand Confirmation ↑

1. 1. -Brand Consistency ↑

1. 1. -Clarity ↑

1. 1. -Brand Continuity ↑

1. 1. -Brand Conditioning ↑

1. 1. – Brand Orientation ↑

1. 1. – Brand Identity ↑

1. 1. – Brand Mission ↑

1. 1. -Positioning ↑

1. 1. -Core values ↑

1. 1. – Brand Leadership ↑

1. 1. -The Organizational challenge ↑

1. 1. -Mc Wiliam & Dumas ↑

1. 1. -The brand architecture challenge ↑

1. 1. – The brand identity and position chanllenge ↑

1. 1. – Speak ↑

1. 1. – The brand building program chaalenge ↑

1. 1. – Davis & M.Dum ↑

1. 1. – Brand assets management ↑

1. 1. – Brand Champions and Ambassadors ↑

1. 1. – Brand Picture ↑

1. 1. – Leveraging the Brand ↑

1. 1. – Zeithaml ↑

1. 1. – Selnes ↑

1. 1. – Oliver ↑

1. 1. – Reilly & Westbrook ↑

1. 1. -Cronin & Taylor ↑

1. 1. – Cadotte & et al ↑

1. 1. – Cronin&taylor ↑

1. 1. – Fornell ↑

1. 1. – Aaker ↑

1. 1. – Fornell ↑

1. 1. – Ardent ↑

1. 1. – Urcles & Laurent ↑

1. 1. – Jones & Sasser- Aaker- Arnold ↑

1. 1. – Richard ↑

1. 1. – Buzzell et al. ↑

1. 1. – Yi ↑

1. 1. – Selnes ↑

1. 1. – Yi ↑

1. 1. – Fornell ↑

1. 1. – Cronin &Taylor ↑

1. 1. – Zanna& Fazio ↑

1. 1. – Selnes ↑

1. 1. – Fishbein & Ajzen ↑

1. 1. – Smith & Whan Park ↑

1. 1. – Selnes ↑

1. 1. – Oliver ↑

1. 1. – Fornell ↑

1. 1. – Cronin & Taylor ↑

1. 1. – Olson & Jacoby ↑

1. 1. – Hoch & Ha ↑

1. 1. – Selnes ↑

1. 1. – Oliver ↑

1. 1. – Fishbein & Ajzen ↑

1. 1. – Selnes ↑

1. 1. – Prasad & Dev ↑

1. 1. – Bailey & Ball ↑

1. 1. – Kim & Kim ↑